Events intelligence, monthly.
What we've learned from 100+ SF tech events — distilled into actionable insights for AI and tech companies building their presence.
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Inside Every Issue
What You'll Get
Event Format Strategy
When to run a meetup vs. a dinner vs. a conference, and what each achieves.
Audience Intelligence
How to identify and reach exactly the right SF audience for your goals.
Case Studies
Real events, real metrics, real lessons. Names changed when clients prefer.
Market Intel
What's happening in the SF tech event ecosystem — venues, communities, emerging formats.
Recent Issues
A Taste of What We Cover
June 2025
Why your meetup registration rate is 40% lower than it should be
The three registration mistakes we see repeatedly — and the simple fixes that move the needle fast.
Read full issue →May 2025
The 3-week conference sprint: how we built an 800-person event in 21 days
A behind-the-scenes look at the playbook, the decisions, and what we'd never cut corners on even with a tight timeline.
Read full issue →April 2025
What AI companies get wrong about their SF launch event
Most launch events optimize for attendance. The best ones optimize for one thing: the right 40 conversations.
Read full issue →Subscribe
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