Privacy Policy

Last updated: April 30, 2026

San Francisco Event Factory ("SF Event Factory," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, register for events, or engage our services.

1. Information We Collect

Personal Information: When you fill out a contact form, request a Free Event Impact Plan, apply to speak, request a quote, register for an event, or subscribe to our newsletter, we may collect your name, email address, phone number, company name, job title, company website, event-related preferences, event goals, timeline, budget range, and message details.

Lead Form Operations: When you submit a form on this site, we may also record the source page, submission timestamp, IP address, browser user agent, delivery status, and internal diagnostics needed to prevent abuse, route your inquiry, and confirm whether the submission reached our notification or workflow providers.

Usage Data: We automatically collect information about how you interact with our website, including IP address, browser type, operating system, referring URLs, pages visited, time spent on pages, and click patterns.

Cookies & Similar Technologies: We use cookies, web beacons, and similar tracking technologies to enhance your experience and gather analytics data. See Section 7 for details.

Event Registration Data: When you register for or attend our events, we may collect dietary preferences, accessibility requirements, professional interests, and networking preferences to deliver a better experience.

2. How We Use Information

We use the information we collect to plan, produce, and manage events on behalf of our clients; respond to inquiries and provide customer support; send event invitations, newsletters, and marketing communications you have opted into; analyze website usage and improve our services, content, and user experience; comply with legal obligations and enforce our terms of service; and facilitate introductions between event attendees, speakers, and sponsors where you have given consent.

3. Information Sharing

We do not sell, rent, or trade your personal information. We may share your information with trusted third-party service providers who assist us in operating our website, conducting our business, or serving you, such as email platforms, analytics providers, CRM or workflow providers, newsletter providers, and payment processors. These providers are contractually obligated to keep your information confidential. We may share attendee information with event sponsors or partners only when you have given explicit consent, typically during event registration. We may disclose information if required by law, regulation, legal process, or governmental request.

4. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. Event registration data is retained for 24 months after the event date. Marketing contact data is retained until you unsubscribe or request deletion. You may request deletion of your personal data at any time by contacting us at hello@sfeventfactory.com. We will process deletion requests within 30 days.

5. GDPR Compliance

As a company that serves European clients, we are committed to compliance with the General Data Protection Regulation (GDPR). If you are a resident of the European Economic Area (EEA), you have the right to access your personal data and receive a copy; the right to rectification of inaccurate data; the right to erasure ("right to be forgotten"); the right to restrict processing; the right to data portability; and the right to object to processing. Our lawful bases for processing include consent for marketing communications, contract performance for event services, and legitimate interests for analytics and service improvement. For data transfers from the EEA to the United States, we rely on Standard Contractual Clauses approved by the European Commission.

6. CCPA Compliance

If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with specific rights regarding your personal information. You have the right to know what personal information we collect, use, and disclose; the right to request deletion of your personal information; the right to opt out of the sale of personal information, which we do not sell; and the right to non-discrimination for exercising your privacy rights. To exercise these rights, contact us at hello@sfeventfactory.com. We will verify your identity before processing any request.

7. Cookies & Tracking

We use essential cookies that are necessary for the website to function properly, analytics cookies that help us understand how visitors interact with our website, and marketing cookies that are used to deliver relevant advertisements and track campaign effectiveness. You can manage cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Disabling cookies may affect your ability to use certain features of our website.

8. Data Security

We implement industry-standard security measures to protect your personal information, including encryption of data in transit and at rest, role-based access controls limiting data access to authorized personnel, regular security assessments and vulnerability testing, and an incident response plan with notification procedures compliant with GDPR's 72-hour breach notification requirement. No method of transmission over the internet is 100% secure. We cannot guarantee absolute security, but we are committed to maintaining the highest practical standards.

9. International Transfers

As we operate in the United States and serve European clients, your information may be transferred to and processed in the United States. We ensure appropriate safeguards are in place for these transfers, including Standard Contractual Clauses, data processing agreements with sub-processors, and regular assessments of the legal framework in recipient countries. Our hosting infrastructure is located in the United States, and we work with sub-processors who maintain SOC 2 Type II certification.

10. Contact & Updates

For privacy-related questions, concerns, or requests, contact our Data Protection Officer at hello@sfeventfactory.com or use the contact form on this site. We operate from San Francisco, CA, United States. We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of material changes by posting the updated policy on our website with a revised "Last updated" date. Your continued use of our services after any changes constitutes acceptance of the updated policy.