Every question we get asked.

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Resource library and event planning workspace
Answers to the planning, budget, production, and reporting questions teams ask before kickoff.

Getting Started

Start with a free event impact plan. Tell us your goals, audience, and timeline. We'll come back with a full event strategy and concrete recommendations — no commitment required.

A standard meetup takes 3-4 weeks from kickoff to event day. Conferences require 8-16 weeks. For time-sensitive events, we've done emergency turnarounds in 2 weeks — but you'll need to be fast too.

Yes. About 40% of our clients are based outside SF — including international companies entering the market and remote teams building US presence. We handle everything on-site.

We work with events as small as 20 guests (executive dinners) and as large as 2,000 (full conferences). The right format depends on your goals, not your headcount.

Pricing & Contracts

We charge fixed project fees based on event type and scope. Meetups start at $8K, conferences at $45K, product launches at $18K. These are our service fees — venue, catering, and vendor costs are separate and quoted transparently.

Project management, audience intelligence, venue sourcing, all pre-event logistics coordination, on-site management, and post-event deliverables. Essentially: everything except the cost of the venue and third-party vendors.

Standard structure: 50% deposit, 25% at week 4, 25% due within 7 days of the event. For events over $50K, we can customize.

Yes — and you should. The free event impact plan includes a budget estimate. We don't ask for deposits until you've seen a full scope and quote.

The Process

It means we handle everything: venue scouting, speaker sourcing, invitation management, AV, catering coordination, on-site staffing, photography, and post-event deliverables. You have one point of contact for all of it.

We need you for 3 things: the kickoff call, approving the venue and invitation, and showing up on event day. Everything else is us.

Yes. Our team is always on-site from 2 hours before doors open. For large events, we have 4-8 team members. We manage registration, AV, speakers, catering coordination, and anything that comes up.

We have contingency plans for AV failure, no-show speakers, catering delays, and registration issues. We've been doing this for 14 years — we've seen everything and we plan for it.

Audience & Marketing

AI-powered audience intelligence (we identify named executives matching your ICP), LinkedIn sourcing, email campaigns to relevant communities, and our existing network. We typically hit 80-90% of target registration by week 2 of promotion.

We don't guarantee numbers — no honest event company does. We target 20% above your goal registration to account for no-shows. Our average no-show rate is 18%, which is below industry average.

Yes. We create and manage event listings, ticketing, and waitlists on whichever platform works best for your audience.

Yes. Account-based targeting is part of our AI audience intelligence service. Give us a list of target companies and we'll identify and reach out to the right people within them.

Post-Event

Within 72 hours: full attendee CRM export, 200+ edited photos, 90-second highlight video (24-hour option for premium), analytics report, social media asset pack, and attendee follow-up email.

You do. We provide it to you in a clean CRM-ready format. We don't retain or use your attendee data.

Yes. We can draft and send a branded follow-up email to all attendees within 24 hours. We can also help structure a multi-touch post-event sequence for enterprise prospects.

Yes. Every event includes an analytics report: registration-to-attendance rate, audience quality score (ICP match), engagement data, and comparison to your stated goals.

Still Have Questions?

We're here to help.

Reach out and we'll get back to you within 24 hours.

Ready to start planning?

A free event impact plan. Your goals, your timeline, our strategy.