Team

Senior operators, not anonymous coordinators.

Every client works with people who have actually built rooms for founders, developer communities, investors, and enterprise buyers.

Founders

Elena Marchetti

Elena Marchetti

Founder & CEO

80+ events personally led

Former AI founder and SF community builder. Leads strategy, audience design, and founder-facing event architecture.

Lars Bergström

Lars Bergström

Co-founder & Head of European Partnerships

200+ EU AI relationships

Three-time founder connecting European AI teams with the SF rooms, partners, and investors that matter.

Operators

Maya Chen

Maya Chen

Creative Director

Config brand experience lead

Turns technical narratives into memorable rooms, demo zones, and conversion-focused event flows.

James Okonkwo

James Okonkwo

Head of Production

300+ Bay Area live events

Owns showcalling, vendors, AV, and the production systems that make event day feel calm.

Sophie Durand

Sophie Durand

Community & Developer Relations

3,000-member SF-Europe community

Builds developer rooms through speaker curation, community outreach, and practitioner-level AI fluency.

Alex Petrov

Alex Petrov

Operations Lead

Supply-chain trained operator

Runs budgets, timelines, permits, and vendor dependencies with engineering-grade operational control.

Want this team behind your event?

Tell us what you need to build in San Francisco and we'll recommend the right path.